Gird your loins……… NYFW is almost here. IMG has announced its full lineup of happenings set to take place during New York Fashion Week from February 9-14. As the official operator of the event, IMG is expanding its activations to three (!) main locations across the city: Starrett-Lehigh Building, 21Greene, and High Line Nine. Let’s discuss!
As previously publicized, Starrett-Lehigh in West Chelsea will become the new runway destination for many brands on the calendar. But new this season is NYFW Backstage, an immersive pop-up experience in Soho giving fashion fans an inside look at all the magic that goes on behind the scenes in order to bring a
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