Across from London’s St. Paul Cathedral, Club Quarters occupies a postwar building first completed in the ‘60s. The hotel was originally designed to cater to business travelers but the operators wanted to expand the reach of their audience. Studio Holloway Li performed the double duty so often dealt to architects and designers: to guide the brief befitting the company’s goals and redesign the building. The interior architecture studio, run by Alex Holloway and Na Li, opted to incorporate lifestyle-leaning designs to open up the clientele, creating a tailored, bespoke approach that speaks to both the hotel’s previous traditions and the building’s history.
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