In London, Vouchers Take the Risk Out of Giving Theater Tickets

Worried you might buy the wrong production? On the wrong date? The Society of London Theatre has a solution.

The gift of an evening of London theater — even a luxury version with a glass of Champagne or a dollop of West End glamour — is easier to give than ever thanks to gift vouchers, online booking and perhaps some help from a hotel concierge.

A recent video conversation with Emma De Souza, the executive director (audiences and commercial) at the Society of London Theatre, the official nonprofit theater organization in the West End and beyond, offered some insights and tips, as well as a preview of 2025. The interview was

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