Brands see the trend gaining in popularity throughout 2024.
It has been more than 30 years since white metal and rose gold watches pushed yellow gold timepieces out of the industry spotlight, but a look at recent introductions of new watch models from TAG Heuer to Vacheron Constantin shows that fashion has changed once again.
And yellow gold is back.
“We were born making yellow gold watches,” Pierre Rainero, Cartier’s director of image, style and heritage, said in a recent interview, noting that the house’s first wristwatches, the Santos and the Tank, were yellow gold. “Now we definitely see a trend toward yellow gold again, our boutiques are seeing it, and it
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