J.N. Shapiro markets its Resurgence model as the first watch produced entirely in the country since 1969.
The boast was big: Joshua Nathan Shapiro, founder of the watch brand J.N. Shapiro, declared that its Resurgence watch is the first timepiece made in the United States in more than half a century.
“There hasn’t been a watch totally made in the U.S. since Hamilton watches closed down in 1969” and moved to Switzerland, Mr. Shapiro said.
His company, based in Torrance, Calif., makes 148 of the watch’s 180 components, and most of the others are provided by U.S.-based companies, a tally that Mr. Shapiro said met the Federal Trade Commission’s standard that “all
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