Jewelry Counterfeits: The Age-Old Problem Just Keeps Growing

Experts say online sales have fueled an increase in fakes, confusing buyers and stymieing makers from Cartier to independent artisans.

It didn’t take long for Mitchell Binder’s first taste of international success to turn bitter.

About 30 years ago, the jewelry designer went to a major international trade show in Frankfurt and introduced the kinds of pieces he had been making and wearing in Southern California: skulls and crosses, hefty silver rings, a look that screamed motorcycles and rock ’n’ roll.

“It was edgy stuff, especially for a very traditional market,” Mr. Binder, now 65, recalled in a recent video interview. “I was very brazen about it.” He did so well at

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