John Fetterman and the Remaking of Political Image

The Pennsylvania Democratic candidate for Senate has upended the electability dress code. How will he influence the general election?

Ever since John Fetterman, the lieutenant governor of Pennsylvania, won the Democratic nomination for Senate in his state by a landslide, his victory has resonated far beyond local borders. Opinion pieces on the meaning of his triumph have appeared fast and furious, as the success of the burly, self-proclaimed “dude in shorts” has been attributed in part to “vibes” (The Atlantic) and his “unconventional style” (The Philadelphia Inquirer).

“Style” being the operative word.

Put simply, as Mr. Fetterman wrote last year in a Medium post that meaningfully understated the case, he doesn’t look

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