As the hype around household names became overwhelming, some collectors turned to makers like Moritz Grossmann and Furlan Marri.
Times are changing for watch collectors — or rather, their tastes have been changing.
In the past few years — a period of soaring watch prices, pandemic-related supply shortages and an explosion of watch content on social media — the Big Four of Rolex, Patek Philippe, Audemars Piguet and Richard Mille dominated the market. And as demand grew, so did the length of their waiting lists.
Some collectors grew tired of the circus and have been turning to less prominent or what some call underappreciated brands.
“I started collecting watches in 2015,” said Masaharu
→ Continue reading at The New York Times
