JUJU Studio creates “poetic and romantic” flagship for Miss Circle in New York

Pools of red carpet spill across the floor of this women’s fashion boutique designed by JUJU Studio in New York City.

For fashion brand Miss Circle, New York-based JUJU Studio created the interiors of its 2,600-square-foot (242-square-metre) store on West Broadway in SoHo.

The Miss Circle flagship in occupies a long, narrow space designed by JUJU Studio

The space has a long, narrow footprint, so studio founder Jing Ju devised a variety of display techniques for the brand’s womenswear garments.

“Unlike typical fashion retail spaces, the Sensorial Flagship Store is inviting and relatable, encouraging customers to engage with the brand in a fully stimulating way,” said the studio.

At the

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