Loro Piana Gets a New Headquarters and Store

The former was designed by Vincent Van Duysen, and both are set, fittingly, in a storied Milan building that was once the bustling center of the local silk trade.

The imposing palazzo that sits at Via della Moscova 33 in Milan’s well-heeled Brera district was once a nexus of the local silk trade. Industrialists and artisans would travel from across Italy to the building, constructed in the late 19th century and known as the Cortile della Seta, to meet, trade and vote on industry matters. During World War II, the structure was destroyed by bombs; it was later rebuilt and used as a bank. As of this year, though, when

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