Louis Vuitton Adds a Men’s Fine Jewelry Line

Francesca Amfitheatrof’s 18-piece collection mixes modern looks with inspiration from the brand’s past.

When Francesca Amfitheatrof, Louis Vuitton’s artistic director of watches and jewelry, started looking for a muse for her first fine jewelry collection for men, she didn’t choose a pop star, celebrity or influencer.

Instead, she looked to the Vuitton family tree, landing on its lone third-generation heir who eventually took over the brand: Gaston-Louis Vuitton.

Born in 1883, Gaston-Louis Vuitton is known today through his collections of antique books, toys and especially trunks, the company’s initial product, which have been the subject of touring exhibitions and a book. Some are on display in the former family home, a belle

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