Meghan Markle’s American Riviera Orchard Brand Gets A Name Change
Meghan Markle is changing American Riviera Orchard‘s name. The Duchess of Sussex’s wide-spanning lifestyle brand, which she’s also CEO of, is now being called As Ever, according to The New York Times. Markle’s brand renaming nods to its meaning, “as it’s always been,” emphasizing how her personality and taste have remained steadfast over the years—as first seen in her 2010’s blog The Tig. “American Riviera Orchard” would have been a bit of a mouthful to pronounce, and simplifying the title helps to create a wider umbrella for As Ever’s massive range of products—which will include jellies, jams, spreads, nut
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