Get ready for the DOGE store.
The bond between Elon Musk and President-elect Donald J. Trump is built not only on their shared interests in limited government, social media and golf, but also, it seems, on their common affinity for merch.
Not long after Mr. Trump’s announcement that Mr. Musk would join Vivek Ramaswamy as co-leaders of a new department of government efficiency, or DOGE, Mr. Musk took to X to let his approximately 204 million followers know: “The merch will be fire.” (Actually he wrote “the merch will be,” followed by three fire emojis, but we are paraphrasing.)
Even before it was clear what form the DOGE would take and before
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