Brands continue to spend millions developing everything from composite alloys to colored industrial sapphire.
A glance at the wrists of watch collectors today tells an interesting story: Steel, titanium and even 18-karat gold watches have moved aside a bit to make room for the continuing emergence of models using alloys and other high-tech materials.
Top brands are continuing to invest millions in the development of cases from forged carbon, industrial sapphire, advanced ceramics and even proprietary gold mixtures that convey designers’ aesthetics and improve durability. While still in short supply, and often too pricey for the average wallet, these enhanced substances are making a provocative statement in time.
“Using new materials is, first
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