The Skims founder will enter into a rare business deal with the sports apparel company.
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
On Tuesday, Nike is announcing the creation of NikeSkims, a new brand in partnership with Skims, the shapewear Goliath co-founded by Ms. Kardashian. NikeSkims marks the first time that Nike has joined with an existing, outside company to introduce a new brand.
“It’s this great clash of performance product — athlete tested, athlete inspired — with Skims’s incredible attention to the female form of the body and
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