Pandora launches BE LOVE platform with new campaign
Pandora has brought in some heavyweight talent across fashion and entertainment for its newest focus. BE LOVE showcases the brand’s perennially giftable and wearable items, which shouldn’t be reserved for special occasions only, in a campaign lensed by Craig McDean and Raymond Meier. There’s also a video component, directed by Oscar-nominated Sophia Nahli Allison alongside executive producer and Grammy Award winner Melina Matsoukas set to a re-recorded version of the Bee Gees’ To Love Somebody. Ushering in the campaign, music superstars Chloe and Halle Bailey (who lent their vocals to the aforementioned video) and actress Selma Blair have been officially unveiled as
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