H&M unveils new look Soho store
H&M unveiled their brand new Soho store renovation last night, using the expansive space (10,000 square foot!) to host models, tastemakers, and more ahead of NYFW. Actress Hunter Schafer was joined by models of the moment Alex Consani, Amelia Gray Hamlin, and Iris Law, who gave us a taste of the H&M Studio Spring Summer ’24 collection—we’ll take Schafer’s slinky scarlet gown, please!—which was also on display on the rails ahead of its launch date of February 29. Attendees gathered for photo ops, enjoyed music by two of fashion’s fave DJs, Amrit and Mia Moretti, and had a gander at the state-of-the-art smart
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