The house’s chief executive described the decision to include the city, a key hub for high-profile jewelry sales, as a “statement of strategic intent.”
“Geneva is just a natural step,” said Stephen Brooks, the chief executive of Phillips auction house, best known for buying and selling art and design. “We’re signaling to the marketplace that we want to be significant in this space.”
On Nov. 6, Phillips has scheduled the first of what it said will be twice-yearly jewelry auctions in the city, held in May and November. These are the periods when important trade shows and other jewelry auctions fill the luxury hub, in much the same way events are
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