The waterways running east and west of Manhattan are notoriously grimy. + POOL was founded 14 years ago by Dong-Ping Wong, Oana Stănescu, Archie Lee Coates IV, and Jeffrey Franklin with a simple vision: Bring free and safe river swimming to New York City. The group made waves (pun intended) in 2010 when it unveiled plans to build a plus-shaped swimming pool in the East River off of Brooklyn Bridge Park.
The pool design and branding was by PLAYLAB. After a trial run in 2019 that saw the installation of a prototype for the concept in the East River, complete with LED lights that
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