Prada Faces Off With Lure Fishbar For Its SoHo Restaurant’s Lease
Say it ain’t so, Miuccia! Soho’s popular Lure Fishbar is sparring with Prada, according to The New York Post. As reported in the outlet today, the Italian fashion brand is aiming to take over Lure’s lease on Prince St. and Lafayette St. when it expires in early 2026—and open up a Prada café in its place. And, per an anonymous source? It’s “all but a done deal.” As chic as a Prada coffee shop sounds, we’re still manifesting that Lure stays put—and are keeping our eyes peeled for more updates!
Lure FIshbar (BFA)
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