Kerby Jean-Raymond of Pyer Moss gets into the accessories game.
When Kerby Jean-Raymond, the founder of Pyer Moss, was growing up the East Flatbush neighborhood of Brooklyn, he worked after school at a sneaker store called Ragga Muffin, where most everyone he knew got their kicks. For four years, from age 13 to 17, he would wander home from the store past a billboard that dominated Flatbush Avenue, advertising such services as divorce help and class-action lawyers.
“It’s what people expect in this neighborhood,” he said recently. But Mr. Jean-Raymond has built his business on challenging expectations: of what a luxury brand looks like, of what (and whom) it can represent
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