Ralph Lauren Unveils a New Cashmere Recycling Program. Will Consumers Use it?

What happens to a cashmere sweater that can’t be worn any longer? It probably will be thrown out, making it — and you — a contributor to fashion’s colossal waste problem.

Ralph Lauren has just unveiled an alternative option: a new cashmere recycling program. Starting Jan. 24, consumers in the United States, Britain and the European Union can request a printable, paid postage label from the Ralph Lauren website to send unwanted, 100 percent cashmere items from any brand to be recycled. Those clothes will go to Re-Verso in Tuscany, Italy, a facility that produces regenerated yarns and fabrics used by fashion companies, including Stella McCartney, Eileen Fisher and Patagonia.

While

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