The owners of the United Center have unveiled a $7 billion, seven-phased development project set to revolutionize the 55 acres surrounding the stadium. With its “jolt of new development,” the 1901 Project, named for the stadium’s address along Madison Street, aims to create a flourishing neighborhood in Chicago’s West Side with more green space, mixed use spaces, and new jobs. Design collective RIOS will serve as master planner while landscape design will be helmed by New York–based Field Operations.
United Center Joint Venture, owned by Chicago real estate tycoons Michael Reinsdorf and Danny Wirtz, is behind the 1901 Project. Both have strong footholds in Chicago real
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