Rosie Assoulin never intended to do bridal wear.
But as the fashion designer tells it, after debuting her namesake ready-to-wear label in 2013, clients gravitated to its white pieces for wedding attire. Soon fans began asking about a bridal collection; by Ms. Assoulin’s estimate, her company received hundreds of such inquiries over the years.
By 2020, she had recognized that those requests could no longer be ignored. Then, just as her sister was supposed to get married, the pandemic arrived. “They had to cancel their wedding and got married alone on a beach,” Ms. Assoulin (pronounced Ah-SOO-Leen) said. “We made her dress: a burgundy and turquoise dress that tied at the
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