Swiss brand On has opened its first UK shop on London‘s Regent Street, complete with steel fixtures and a robotic arm.
For its debut outpost in the United Kingdom, On aimed to showcase the science and technology behind its running shoes and clothing.
On has opened a trainer store on London’s Regent Street
“Our concept was a shoppable science museum in the sense that one of the main things we want to share is that what we do is science-based,” said On’s head of brand environments Nicholas Martin.
It is performance-run culture that is infused into everything we do.”
The store’s ground floor is defined by three circular steel tables,
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