Danish fashion brand Samsøe Samsøe has launched a pop-up gallery for Paris Fashion Week that features an all-white interior decorated with artwork and furniture made from the brand’s T-shirts.
The exhibition space was designed to have a pared-down feel in a nod to the brand’s Basic collection, which is launching during the fashion week in the French capital.
Samsøe Samsøe‘s in-house design team created the gallery together with set designer Fatima Fransson to be a “blank canvas” and bring the brand’s vision of “Scandinavian simplicity” to life.
The minimalist pop-up is located in Paris’ Le Marais area
“The overall design is inspired by the way in which our Basic collection
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