SOM designs a downtown hub for John Deere

After spending almost 200 years inventing and innovating, John Deere has earned its place as a household name. The company has strong associations with rural America, particularly in the Midwest, but its technology-forward approach to industry and business extends beyond the fields where its machines are designed to work. Most recently, Deere & Company has been investing in its architectural presence.

This is not the first time the company has taken an interest in architecture—its world headquarters, in Moline, Illinois, were designed by Eero Saarinen in the mid-1950s. Following in these footsteps, Deere is recommitting to its architectural legacy in the 21st century: The

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