British fashion label Paul Smith‘s iconic pink store in Los Angeles has received an interior makeover from Standard Architecture.
Standard Architecture collaborated with the Paul Smith design team to reimagine the 4,740-square-foot (440 square metres) store on Melrose Avenue, West Hollywood.
Standard Architecture and the Paul Smith team reorganised the LA store to better define the brand’s different collections
The studios also created a new VIP entrance patio for the building, which is notorious for its bright pink exterior that has become a pilgrimage spot for amateur photoshoots.
“The primary goal was to enhance the overall customer experience within the store, which was achieved by creating a more cohesive and
→ Continue reading at Dezeen
