The style at fashion week in Milan, perhaps more than in any other city, is defined by logos and labels.
Wearing pieces from a brand to its runway show has long been a custom of fashion week. But in Milan, perhaps more than in any other city, this trend is more noticeable — and when you go inside shows, you can better observe the trickle-down (and trickle-up) relationship between clothes worn on the street and what’s presented on a runway.
At Max Mara, all the elegant overcoats and tonal separates in the crowd suggested a seemingly endless appetite for refined basics, two words that characterize both the brand and its latest
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