The Mashburns Conquer New York (in a Manner of Speaking)

Ann and Sid Mashburn, clothiers in Atlanta, have opened a store on Madison Avenue. Is it a business to be reckoned with?

Upstarts! That was this reporter’s initial reaction on hearing that Mashburn, an arriviste from the hinterlands (Atlanta), had the effrontery to open a combined men’s and women’s clothing and accessories store on a busy corner of Madison Avenue just two blocks north of Ralph Lauren’s Rhinelander Mansion flagship and directly across 74th Street from a mega-size Apple store.

Location, location! But what does this newcomer offer? What’s behind the plate glass wraparound windows that practically reach the sidewalk, tempting passers-by to step inside and check out the goods?

The offerings

→ Continue reading at The New York Times

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