As the Paris Olympics near, the famed avenue is getting a makeover, with Panerai, Montblanc and others unveiling new and renovated spaces.
Often described as “the most beautiful avenue in the world,” the Champs-Élysées is finally undergoing a long-overdue makeover, with luxury watch brands that dot the boulevard helping to lead the way.
Though it’s been a popular destination for strolling since its renovation by Georges-Eugène Haussmann in the mid-19th-century, the Champs enjoyed an especially glamorous heyday during the golden era of cinema, in the ’60s and early ’70s, when the boulevard cameoed in “À Bout de Souffle” (“Breathless”) and “Charade,” among others.
Recent decades have painted another story. Since its previous
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