New techniques and processes create case finishes that appear to change hue as the wearer moves.
Just as the worlds of architecture and industrial design have played with novel color combinations in recent years, so has the luxury watch sector, with brands including ArtyA, Chronoswiss, Oris and Zenith capitalizing on color as a way to stand out in the crowded Swiss watch field.
By using cutting-edge techniques and processes such as lasers and chemical alterations of materials, their watch parts not only display distinctive hues, but some change dramatically depending on light conditions and viewing angles.
One of the most technically advanced techniques is atomic layer deposition (A.L.D.), which, at a company
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