“The holidays are meant to be a special time when you bring out your Christmas sweater — and why not your special watch?” asked Summer Anne Lee, a fashion historian and adjunct instructor at the Fashion Institute of Technology in New York.
“Seasonal watches are not over-the-top like the ugly Christmas sweaters,” she said. “But the seasonal aspects of these watches are hard to miss.”
That was the thinking, at least in part, at the Swiss watch brand Maurice de Mauriac.
“We love Christmas sweaters, so we wanted to make Christmas sweater watches that are unique, colorful, warm and comfortable,” said Massimo Dreifuss, who, with his younger brother, Leo, runs the family
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