South Korean spatial design studio WGNB has completed a flagship shop for golf brand PXG in Seoul, featuring an achromatic material palette and a graphite-covered wall that leaves smudges on visitors’ clothing.
The store is located in Seoul’s Gangnam district and was designed by WGNB to reference the graphite used to produce PXG‘s golf clubs.
WGNB has designed PXG’s Seoul flagship store
“Rather than merely applying the material to every plane, we studied the characteristics of graphite itself,” the studio told Dezeen.
“It is lighter than it appears and is an allotrope of carbon, like diamond. The graphite embeds calmness and humbleness. And, most importantly, it smudges.”
A graphite-covered wall
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