Transparency and traceability is all the rage when it comes to clothing, and it is finally reaching the tags on the rack.
One of the biggest fashion trends of late 2021 didn’t have to do with color or skirt length or sequins but rather with sustainability. Or, to be specific, the appearance of clothing labels with data that consumers can use to trace the creation of a potential purchase.
The roots of the trend stretch back to 2019 at least, when Sheep Inc., a knitwear label in London, introduced an NFC tag — or near-field communication (the same tech that enables contactless payment) attached to its sweater hems — that allows
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