There is a certain irony to the fact that of all the shows that took place during couture last week, the one designed to be the most off-line — the one conceived as an in-person experience rather than as a simple catwalk — is the one that ended up going the most viral.
The one that no one seems to be able to stop talking about — not the fashion world, nor its millions of followers.
I am speaking of the Maison Margiela Artisanal show by John Galliano. It has sent the watching hordes into ecstasies of praise and adoration, and inspired talk of “history” and “genius” and “the sublime.”
The show,
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