Before pop-up ads on computers and smart phones, there were pop-up ads made from paper.
It’s a passion of Bronx native Ellen G.K. Rubin, who for years has collected paper advertising that pops up — or features pull-tabs or moving pieces.
“If they are in my collection, they are movable, which means they have additional parts to them, or they open or close, and so they are pop-up or movable ephemera,” said Rubin, who curated an exhibit at the Grolier Club on East 60th Street in Midtown featuring parts of her collection.
It’s called “Animated Advertising: 200 Years of Premiums, Promos and Pop-Ups.” It includes pop-up books, ads and
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