Retailer Ulta Beauty apologized Monday after it emailed customers to say “Come hang with Kate Spade” as part of a promotion for the luxury brand, whose eponymous co-founder hanged herself.
The email to subscribers promoting Kate Spade New York’s Sparkle fragrance on Sunday prompted criticism from some recipients, who noted the tragic nature of Spade’s death.
The body of Spade, 55, and a note were found in her Park Avenue apartment in New York City in 2018. On Monday, Ulta’s follow-up email to customers said that “a very insensitive choice of words was used and for that we are very sorry.”
The company chalked up the message to an honest mistake. “At Ulta
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