NEW YORK — It’s arguably the most iconic logo of all time: I ❤️ NY.
The logo was created by legendary graphic designer Milton Glaser — on scrap paper in the back of a cab in the late 1970s — for a New York state tourism campaign. 3D Design Chair Kevin O’Callaghan studied under Glaser and actually held that piece of paper.
“I saw ‘I Heart New York,’ and then my hands started to do this, because I knew I was holding the holy grail, really the holy grail of graphic design,” said O’Callaghan, who considered Glaser a mentor and worked with him on a variety of projects.
An image
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