Oct 11 — Bluebella, the London-based lingerie label has joined forces with Ashish for a collection of couture lingerie launching today. King of all things sequin and pioneer of demi-couture with tongue-in-cheek messages, Ashish’s bold, glamorous and colorful aesthetics are fully infused in Bluebella’s daring designs — the result? A bold range of lingerie, chemises, body jewelry, and hoodies that champion inclusivity, individualism and exceptional style that transcends seasons.
Featuring Ashish’s signature sparkle and rainbow colors, this 16-piece capsule collection (incl. a limited-edition garment bag) is driven by the idea of attainable couture, with the campaign shot at the iconic Working Men’s Club in Bethnal Green, London.
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