Breguet Burnishes Brand Heritage Through Frieze Art Fair Partnership Curated By Somi Sim

The Swiss watch company Breguet has been making horological history for almost 250 years.

This month, Breguet made 21st century art history in its partnership with the global Frieze Art Fair. The Breguet Lounge at Frieze New York, which took place May 18 – 22 at The Shed in Hudson Yards, offered a multi-modal installation curated by Korean-born, Paris-based Somi Sim that communicated sensory and poetic notions of time as well as compelling experiences of nocturnal time. As Sim told this writer in the Breguet Lounge at Frieze New York, “Time is one of the great subjects for art, and Breguet has a tradition

→ Continue reading at Forbes

[ufc-fb-comments url="http://www.newyorkmetropolitan.com/life/breguet-burnishes-brand-heritage-through-frieze-art-fair-partnership-curated-by-somi-sim"]

Latest Articles

Related Articles