John Rieble and R.J. Largay looked over the music scene in the greater Phoenix area and noticed country music was underrepresented. Largay’s family was instrumental in creating the M3F two day festival which usually plays in the first week of March. What if they brought a similar two day event to the Scottsdale Civic Center plaza, a park surrounded by two museums, a performing arts center, the public library and City Hall?
The YOLO answer to that question was to plan a festival which played on Friday, November 3rd and Saturday November 4th, 2023. Rieble and Largay delivered an affordable, family friendly and comfortable weekend. There was
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