A couple of years shy of its centenary, Paris’ Le Bristol hotel is making its web3 debut with the launch of Le Bristol Unlocked, 11 exclusive NFTs (the number corresponds to the hotel’s 11 signature suites) which will unlock money-can’t-buy experiences in the real world.
While the exact nature of said experiences remain under wraps, they revolve around “gastronomy, service and hospitality — things that even the guests of the hotel cannot do and have never been done before,” says head of global marketing and e-commerce Thomas Matteï who spearheaded the project.
“We love to disrupt and to bring Le Bristol where it is least expected;
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