Prague’s Václav Havel Airport has just opened a store called Future is Local that—unusually for a European capital city airport—is entirely focused on promoting Czech and neighboring Slovak brands.
Almost 30 brands have been sourced for the store with all the local goods offered claimed to be made from high quality materials in a sustainable manner with respect for the environment. Passengers can learn the stories of the brands via QR codes located near the shelves, hangers, and product showcases.
The concept and design of the shop, located in Terminal 2, has a very transparent natural and earthy feel. From the globe that features in
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