Fendace. Adidas x Gucci. Fendi & Sarah Jessica Parker. It seems like every brand is collaborating in one way or another these days, whether with an influential celebrity, cool brand in another category, or even with a fellow fashion brand.
So why are collaborations so popular for fashion and beauty brands at the moment? To get the inside scoop, I reached out to Hilda Batayneh, the Founder and Executive Creative Director of Reunited Clothing. At Reunited Clothing, Hilda has facilitated influencer and celebrity partnerships with clothing brands, finding the perfect pairings of brand and influencer and leading the way for these collaborative partnerships to become such a major part
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