From Rolex’s emoji Day-Date to the reborn Tag Heuer Carrera Skipper, watch brands are dialing up the fun.By Michael Solomon, Forbes Staff
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mong the buzziest releases at Watches and Wonders earlier this year was a Rolex Day-Date with a jigsaw puzzle–inspired enamel dial. Rolex then dialed up the playfulness by replacing the words in the day window with inspirational terms—including Gratitude, Love and Eternity—and using 31 emojis in the traditional date window. (Oris also made the leap to emojis this year with a Kermit-colored dial on its ProPilot watch—the beloved Muppet frog hops into the date window on the first of every month.) The biggest
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