When a city catches fire in rap, it’s often an open floodgates situation as the bigger spotlight on one place tends to reveal other talents and their rise is imminent. It has happened with New York City, it’s still happening with Atlanta and now, it’s Memphis’ turn. Memphis is no stranger to big-time rap acts. Thirty years after Three 6 Mafia emerged in the 1990s, the revered rap group are still getting their songs sampled and referenced in new songs from rising rappers. Their influence is heard in the haunting samples, pitched-down beats and dark subject matter present in rap today. Plus, Juicy J is still actively making music like his latest joint
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