Things Done Changed
After decades of radio personalities and DJs being the go-to source for sharing inside information and leaking new records, recent beefs revealed a major shift. Podcasters and streamers now hold weight in how music and messages are disseminated.
Interview: William E. Ketchum III
Editor’s Note: This story appears in the Summer 2024 issue of XXL Magazine, on stands now.
This past March, the rap world was on its heels when Kendrick Lamar sent shots toward Drake with a surprise verse on Future and Metro Boomin’s song “Like That.” Years of indirect subliminal shots between K-Dot and Drake had finally congealed into an all-out war, and fans were ready for two of
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