One of the biggest controversies to erupt in the South Bronx when I was covering the area for the late DNAinfo was sparked by nothing more than a billboard.
Keith Rubenstein of Somerset Partners owned two huge development parcels along the Mott Haven waterfront at the time. In 2015 he promoted the upcoming project he was working on by putting up a billboard that dubbed the neighborhood the Piano District. The sign caused outrage in the community, as it seemed to crystallize all the longstanding fears residents had about gentrification. A wealthy developer would come in, build a project for other wealthy New Yorkers and price out the people
→ Continue reading at Crain's New York Business
