It’s no secret that IKEA has taken a great deal of inspiration from its Swedish surroundings. Many of our homes are kitted out with chairs, cabinet legs, waste bins and bath towels that all bear the names of beautiful locations in Sweden.
Now the nation’s marketing company is trading on the well-known furniture to transport people to the real-life places.
A new competition from Visit Sweden is inviting Brits to send short videos of themselves pronouncing the place names to be in with the chance of winning a trip.
The competition opens today (22 August) and runs until 30 September, so there’s plenty of time to brush up on your Swedish pronunciation.
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